September is the month of rebirth. After the summer break, people and companies return to their routines with renewed energy and a strong will to start again. It is a crucial time for SMEs in Italy, Ticino and Switzerland, who can take advantage of this renewed enthusiasm to launch new campaigns, promote products and services, and prepare for the busiest time of the year. In this article, we will explore how to set up your marketing strategy for September, including a focus on important events and targeted campaigns for this month.
1. The Power of "Back to": Restart with Energy
September marks the return to several routines that were put on hold during the summer. This period represents a unique opportunity for companies to connect with their audiences through targeted campaigns:
Back to School
Schools are reopening, and with them comes the need for new learning materials, clothing, and accessories. Families are preparing for the school year, making this a perfect time to promote related products and services.
Back to Office
Professionals are returning to work, often with new needs for apparel, business meeting products, scheduling, productivity tools, and business services. Offering promotions on these products can drive sales and help build a brand.
Back to Routine
In addition to work and school, September is also the month when people resume their daily routines, including fitness, wellness, and training activities. Campaigns that promote wellness, health, learning or strengthening new skills, starting a new course, and personal organization can resonate deeply with audiences during this time.
2. Key Events and Dates for September
September is packed with important events and opportunities that businesses can take advantage of to promote their products and services. Here are some key dates and events to keep in mind:
Italy
- August 28 - September 7: Venice Film Festival - An international event that attracts a high-end audience, perfect for branding campaigns and promotions related to luxury and entertainment.
- September 19: San Gennaro - Naples' main festival in honor of the city's patron saint. This holiday includes religious ceremonies, processions, and the long-awaited miracle of the liquefaction of San Gennaro's blood.
- September 17-23: Milan Fashion Week - Another opportunity for fashion and design companies to showcase themselves during this global event.
Ticino
- Until mid-September: Coop Open Air Cinema - Open-air cinema in various locations in Switzerland and Ticino including Bellinzona and Lugano. This event is ideal for promotional activities aimed at families and young people.
- September 12-22: Week of Taste (Ticino and Switzerland) - An opportunity for food companies to promote their products and connect with local consumers.
Swiss
- September 15: Jeûne fédéral - September 15, 2024: This is a day of fasting and prayer observed in several cantons, including Vaud, Neuchâtel, and Geneva. It is not a public holiday in Ticino.
3. Strategies for a Successful September
Fall Campaign Planning
September is the month to plan and launch fall campaigns, taking advantage of the seasonal change to promote products and services that are needed and will be needed in the coming months of the end of the year. Focus on offers that prepare customers for fall: for example, such as seasonal clothing, wines, food products, driving accessories, home goods, personal care products and services, winter preparation.
Social Media: Content and Engagement
As we return from vacation, social media activity picks up again. It’s a great time to launch content that encourages engagement, such as contests, polls, and exclusive promotions for followers. Topics such as productivity, well-being, and organization are especially relevant.
Preparing for Q4
September also marks the start of preparation for the fourth quarter, the most important quarter for many companies. Analyze the performance of your summer campaigns and start planning strategies that will help you close the year on a positive note. Prepare for Black Friday, Cyber Monday, and the holiday season, making sure you have the supplies and resources needed to handle a sales surge. If you're planning on offering an Advent Calendar, for example, now is the time to get moving and get organized.
Conclusion, September new life to be seized
September is a month of great opportunities for SMEs, marking a fresh start after the summer break. By capitalizing on the “Back to” themes, attending key events, and carefully planning the fourth quarter, companies can position themselves for lasting success. Don’t let September pass without making the most of all the opportunities this month has to offer!
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