Business Blog

August in Marketing: maximize your business bet...

August is a crucial month for marketing strategies in Italy, Ticino and Switzerland, with different dynamics between the countries. While in Italy it is the holiday month, in Ticino and...

August in Marketing: maximize your business bet...

August is a crucial month for marketing strategies in Italy, Ticino and Switzerland, with different dynamics between the countries. While in Italy it is the holiday month, in Ticino and...

Working Remotely, Reality vs Illusion

In recent years, smart working has become an increasingly widespread reality. Many promote the advantages of working remotely: optimization of resources, better time management, reduction of travel costs and an...

Working Remotely, Reality vs Illusion

In recent years, smart working has become an increasingly widespread reality. Many promote the advantages of working remotely: optimization of resources, better time management, reduction of travel costs and an...

How to behave in the event of natural disasters...

The recent natural disasters that hit Switzerland and Italy have provided us with an opportunity to reflect on how companies should act in such circumstances. As social entities, companies have...

How to behave in the event of natural disasters...

The recent natural disasters that hit Switzerland and Italy have provided us with an opportunity to reflect on how companies should act in such circumstances. As social entities, companies have...

eCommerce KPI metrics: LTV Customer LifeTime Va...

Customer Life-Time Value (LTV) is a crucial metric for any business, online or offline. It represents the total value that a customer brings throughout their relationship with the company...

eCommerce KPI metrics: LTV Customer LifeTime Va...

Customer Life-Time Value (LTV) is a crucial metric for any business, online or offline. It represents the total value that a customer brings throughout their relationship with the company...

July in Marketing: Strategy and Planning for Bu...

July is a month full of opportunities for businesses, with multiple holidays and the start of summer sales. Let's see how to make the most of this period to develop...

July in Marketing: Strategy and Planning for Bu...

July is a month full of opportunities for businesses, with multiple holidays and the start of summer sales. Let's see how to make the most of this period to develop...

Importing Your Customers' Birthdays into Shopif...

The birth of our little Ethan inspired me to address a common but often underused topic: importing your customers' birthdays into Shopify...

Importing Your Customers' Birthdays into Shopif...

The birth of our little Ethan inspired me to address a common but often underused topic: importing your customers' birthdays into Shopify...