July in Marketing: Strategy and Planning for Business
July is a month full of opportunities for businesses, with multiple holidays and the start of summer sales. Let's see how to make the most of this period to develop the business, focusing on Italy and Switzerland.
Important Dates to Consider:
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1 July - Italy says goodbye to compulsory military service:
This anniversary marks a significant change in Italian history and is an opportunity for campaigns that celebrate freedom and modernity. You can create thoughtful, historical content, sharing personal and national stories to connect emotionally with your audience.
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July 2 - World UFO Day:
A perfect day for creative and engaging campaigns. You can leverage the curiosity and mystery surrounding UFOs to create intriguing content, such as polls, quizzes, and social media stories. This can help increase engagement and differentiate you from competitors.
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July 3 - Free Hugs Day:
Promote kindness and human connection with initiatives that encourage empathy and mutual support. You can organize local free hug events or create campaigns that encourage your customers to share acts of kindness, thus increasing the visibility of your brand.
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4th July - Independence Day (USA):
Although it is an American holiday, you can use it for promotions aimed at international customers or to celebrate values of freedom and independence. This may include special discounts or patriotic-themed offers.
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6 July - World Kissing Day:
An opportunity to celebrate love and affection. Organize photo contests or promotions on romantic products. You can also create social media content that encourages customers to share their love stories, increasing engagement.
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7 July - World Chocolate Day:
Perfect for promoting chocolate-based products. Offer tastings, special discounts and share recipes on social media. This can help you reach chocolate lovers and increase sales of related products.
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July 17 - Emoji Day:
Emojis are an integral part of modern digital communication. Organize contests that require the use of emojis or create fun content that encourages your customers to express themselves through emojis, making your communication more engaging and modern.
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18 July - Nelson Mandela International Day:
A day to honor Nelson Mandela's legacy and promote social justice. Share inspirational quotes and stories, organize social responsibility initiatives and promote equality and justice, strengthening the ethical image of your brand.
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23 July - International Youth Day:
Focus on young people with campaigns that promote empowerment and opportunities for new generations. Partner with youth organizations and share success stories of young entrepreneurs to inspire and engage your younger audience.
Marketing Strategies for July:
- Summer Sale Campaigns: Promote your summer deals across all marketing channels, including email, social media and online advertising.
- Local Events and Festivals: Participate in and sponsor local summer events to increase brand visibility and engage the community.
- Thematic Marketing: Use international holidays and anniversaries to create thematic campaigns that attract attention.
Getting ready for the Summer Sales:
Creating Expectation:
- Create hype on your social channels and via newsletters with offer previews.
Website Optimization:
- Make sure your website is prepared for increased traffic, with a smooth checkout process.
Inventory Management:
- Maintain an updated inventory and prepare your logistics system to handle the increase in orders.
Teasing campaigns:
- Use Instagram and Facebook Stories to show little glimpses of items that will be on sale.
Email Marketing:
- Send a series of countdown emails with special offers and shopping tips.
Collaborations with Influencers:
- Partner with influencers to promote your products throughout the month.
Advertising Online for July:
Google Ads:
- Why: Google Ads is a powerful tool for reaching large audiences with targeted ads.
- How: Create pay-per-click (PPC) campaigns using keywords related to summer sales and July holidays. Use text, display and shopping ads to cover different areas of interest.
- When: Start planning campaigns in early June, launching in late June or early July to maximize impact throughout the month.
Social Media Ads:
- Why: Social platforms offer advanced segmentation and great engagement opportunities.
- How: Invest in ads on Facebook, Instagram and LinkedIn. Segment your audience based on interests, behaviors and demographics. Use videos, eye-catching images and effective CTAs (call-to-actions).
- When: Schedule and create ads in mid-June, activating them in early July, and continuously monitoring them to optimize performance.
Retargeting:
- Why: Retargeting helps you recover potential customers who visited your site without completing a purchase.
- How: Use platforms like Google Ads, Facebook and Criteo to create retargeting campaigns. Show personalized ads to site visitors, offering discounts or promotions to encourage purchasing.
- When: Start retargeting campaigns immediately after the summer sales start to capitalize on the interest already generated.
Video Marketing:
- Why: Videos are highly engaging and can convey complex messages in a simple way.
- How to: Create engaging promotional videos that feature your summer offers, products, and customer stories. Sponsor these videos on YouTube and other video platforms like Facebook and Instagram.
- When: Begin video production in early June and launch video campaigns in mid-June, continuing to promote them throughout July.
Collaborations with Influencers:
- Why: Influencers can amplify your message and reach new audiences.
- How: Identify relevant influencers in your industry and partner with them to promote your products. You can use product reviews, social media takeovers, and sponsored posts.
- When: Start reaching out to influencers in May, plan collaborations in June, and launch campaigns in July to maximize exposure during summer sales.
Monitoring and Analysis:
Tracking and analytics are key to evaluating the effectiveness of your marketing campaigns and making timely adjustments. Here's how to proceed:
- Using Analytics Tools: Use tools like Google Analytics to track site traffic, conversions and user behavior.
- Sales Analysis: Monitor daily and weekly sales to identify the most popular and underperforming products.
- Customer Feedback: Collect feedback through post-purchase surveys or reviews to better understand customer needs and improve the shopping experience.
- Monthly Reports: Create monthly reports to analyze campaign performance, identify trends and plan future strategies.
Conclusion, a month full of opportunities!
July is a month full of opportunities to increase business. With a well-planned strategy and a strong focus on local holidays, you can make the most of this month's potential. Properly preparing for summer sales, with targeted campaigns and an excellent customer experience, is essential to maximizing sales and improving customer satisfaction.
Investing in online advertising, such as Google Ads, Social Media Ads, retargeting, video marketing and influencer collaborations, can amplify your message and reach a wider and more engaged audience. Use analytics tools to monitor the performance of your campaigns and make timely adjustments to optimize results.
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